4 Simple Webdesign Principles

Web design is a multi-disciplinary concept that seeks to address the visual aspects of a website and how it works and responds. As such, whenever a designer gets to work, they not only focus on elements that add visual appeal but also strive to make it responsive, functional, and useful.

To create an appealing and functional website, most designers are guided by fundamental principles that act as the rule of the thumb in their practice. Key are some fundamental website design principles for a good website.

#1. Intuitive Structure

A good website or web page must have a highly intuitive structure. This implies that it should be simple to understand and essential elements on the site must be self-explanatory so that users do not waste time thinking about which way to go.

#2. Visual Hierarchy

The visual hierarchy defines the order in which the user’s eyes move from one item to another on a web-page. In design, the designers identify the relevance of various elements in the website. From there, they can then hierarchically arrange them – this could be based on size or type of content.

#3. Accessibility

Another important principle that must be factored in web design is accessibility. This defines the ease at which a visitor accesses each bit of information on your site. Legibility of the fonts, colours, and use of images often determines accessibility.

#4. Communication & Content

This principle requires that information on a website must be easy to read, compelling, and concise. Communication is not just about written content. You also need to use images, infographics, videos, and other types of media. Besides, the content should also be optimized keeping in mind the requirements of search engine optimization.

Effective website design is not just about visual appeal. As such, it is imperative to stick to design principles highlighted here, have the interest of the users, and at the same time have a business objective.