3 most important things when designing the interface to pay attention (Part 1)

Working on the look and feel of websites or mobile apps, designers must think not only about the meaning of beauty, creativity and aesthetics, and how people perceive structure and content that is meant to be.

Today, we are going to talk about the magic formula in interface design, the aspects that play a huge role and have a big impact on creating useful and intuitive UI while UX is positive and solves. In today’s post, let’s talk about colors, contrast and content.

1. Color

In visual arts, it seems that color is the soul of everything, creatively applied by artists. Color is power, really. It is possible to change the overall mood of an image at a glance. Color contains many levels of emotion, it can be good for design or vice versa. It can share a single emotion without much need for expression. It can become a great weapon in the hands of a master.

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No wonder, in the field of UI color design is one of the key steps to achieving effective results. It is truly a versatile and versatile tool that can fulfill several needs at the same time:

•  Brand identity support

•  Supports reading

•  Increase your call to action

•  Meet aesthetic needs

•  User navigation

•  Enhanced visual interactions

•  Beautiful visual solutions

•  Create clear and harmonious style

Speaking of interfaces, its purpose is not only to convey visual messages, but also to allow easy and successful interaction.

Also need to mention the choice of colors and the combinations that create great psychological effects. Patterns and cultures make color a powerful and effective element that helps designers communicate digital product ideas, goals, and emotions.

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Creating interfaces is never the act of pure creation. This is a job that both focuses on user experience and pays attention to the overall design. So in view of color selection and usage in the user interface, a designer should always remember that the interface should be appreciated when it is easily usable. When choosing colors should increase usability, utility and harmony even small details.

2. Contrast

Contrast is one of the main factors influencing a page’s scanability and image hierarchy. It allows the designer to present the layout in a way that informs the user which points of interaction are important and which are secondary. Contrast is effective in grabbing the user’s attention and drawing it to specific elements, in this way facilitating the intuitive navigation and usability of the page or screen.

Contrast may be based on various features of UI elements including:

•  Color

•  Size

•  Shape

•  Direction.

The first idea often comes to contrast is black and white. In the absence of nuance and lots of color, monochrome images use contrast that enhances emotion. Contrast not only affects aesthetics, but also has a significant impact on the usability and navigability of the layout. Therefore, using contrast wisely is a powerful method of making websites and apps user-friendly and easy to use.

The most important points when talking about contrast:

Clarity: This aspect must include the user’s ability to clearly see and distinguish all necessary details on the screen or page. The color scheme and matching should support easy and intuitive navigation and make the layout’s most functional elements stand out effectively.

Readability: User readability in an easy way. This aspect is especially important if the app or website contains a lot of text.

Accessibility: The ability of the product to reach as many people as possible. That means the decision to “use or not use” should be based primarily on the user’s needs and wants but not on their physical abilities. The color problem is one of the main factors that affect this aspect. A designer should think about users of different ages or special needs.

Responsive: The product’s ability to flexibly switch the layout according to the devices used. That can have a very important effect on usability.

Environment: Choose the right color scheme and background type for the potential environment that users will use it regularly and frequently. In terms of continuous use under natural light, a dark background can create a reflective effect, especially on glossy screens typical for tablets and smartphones. On the contrary, in terms of frequent use in low-light environments, a dark background can take light away from the screen which has a negative impact on navigation and readability. So the problem of color, contrast, and nuance matching attracts great attention here.