5 fundamentals of Visual Design you should know (Part 2)


Typography is the art of presenting words.

If you use the correct typeface, you can create a bold piece of text that conveys content powerfully. However, you can also easily mess things up if you choose a font that doesn’t match the content. Typography, like color, helps you define the general nuance of the content you want to convey.

Most typefaces are designed with a specific purpose, you need to spend some time learning to use them for your purpose. Some typefaces are great for large blocks of text, some are great for headings. Some typefaces have very clear purpose and usage, some are made for fun, or used for sarcasm.


How you balance the gaps can either perfect, or ruin, everything, especially with typography.

You need to consider how the elements / letters are related, and then give them an appropriate space, which is often referred to as a Negative space.

You must consider negative space as part of your design and use it properly. Spacing can help guide the viewer throughout your design. At the same time, these gaps also help viewers take a break from the content.

So, use the distance wisely, if the distance is too large will give the viewer a feeling of emptiness, incomplete, too little space will make your design cramped.

Balance, rhythm and contrast

This is when you use the basic elements available to you to create something interesting and engaging. Balance all the elements in your design against visual weight. Suppose if you place a very large black square in the lower right corner, your design will be engulfed from there. So the best way is to find a way to compensate for that weight or consider changing that portion of the weight to the appropriate position.

And the way you place elements in your design is also important, emphasizing certain elements helps to create contrast and rhythm, which will help viewers navigate a very graceful way. shape and ease.