Minimalist design: practical tips (part 3)

  1. Think Outside The Box

Quite literally. A minimal design allows you to be a bit more playful with the positioning and composition of your elements, as you can see in the following publication example from Gregmadeit. The page’s positioning of the type off the edge creates a uniquely eye-catching effect but does not damage the legibility of the text.

  1. Be Direct

Once there are less elements fighting to be seen, you can be a lot more direct with your overall communication and message. This is particularly useful in terms of web design because we all tend to skim pages. A plain and direct message of intent can help in giving the readers an idea of who they are straight away.

  1. Scale It Up

In minimal design, you tend to have a stronger say on exactly where your audience’s eyes go first. One of the best ways to achieve this is with scale. A simple design, when scaled purposely, can help you dictate the exact path that your audience is going to take over your publication.

  1. Not Everything Is Black And White

A lot of people believe that monochromatic color palettes are all of minimalism. In fact, this isn’t quite true as color can be used in order to create an eye-catching design without foregoing minimalism, and the palette is kept relatively small with 1-3 colors being the best.

  1. Be A Bit Flexible

A minimal design really helps enhance the flexibility of your whole design, particularly in terms of application. Have a look at this branding by Büro Ufho, including a simple serif brand mark and 2 blocks of flat color. This special branding has a high degree of flexibility when it comes to the color palette; the color of the diagonal blocks can change quite easily without losing any integrity of the brand, all thanks to a simple and unique minimalist design.