Minimalist design: practical tips (part 1)

You might have heard the term ‘minimalism’ somewhere around here and there, especially in recent years. But what exactly is it and how to get the most out of it?

Generally, minimalism means the stripping away of any unnecessary element and only focusing on what needs to be there. Due to this, minimalism encourages purpose. Therefore, here are some practical tips to get the most out of minimalism.

  1. Get Consistent

When it comes to creating a brand identity, a minimal brand mark can be incredibly useful. For example, a simple logo like this one of Simon McWhinnie with a very minimal color palette is flexible enough to be used seamlessly throughout the rest of the branding, creating a consistent and memorable brand.

  1. Hidden Relationships

Embracing minimalism doesn’t mean that your design has to be less creative. In fact, if you’re not bogged down in complex visuals, you often get the opportunity to explore and play with clever relationships that are hidden within your design.

  1. Spatial Relationships

Minimalism can help you consider your design’s spatial relationship in a way that you may not have before. Particularly, consider how effectively your design interacts with other elements to create a wider design.

  1. Be Clever

Minimalism doesn’t mean the complete lack of illustrative elements but means the careful choice of when and where to use them. Like this branding created by Frame Creative with an illustrative element directly relating to the brand name into a logo, you can create a very visual and minimal design.

  1. Embrace Efficiency

As mentioned above, minimalism means the stripping away of any unnecessary element and only focusing on communication. Make sure to display your contact information efficiently and neatly, no crazy visuals needed.

  1. Get On The Grid

As you may have already known, grids are very handy, sometimes crucial, to a lot of design, and this is typically true for minimalism. If you do not have that many elements within your design, it is a good time to play up the use of your grid system. Using grids can help create a great sense of alignment with the headings, body copy, and graphic elements, generating a simple, clean, and effective design.