Principles of Effective Web Design (part 3)

  1. Design Elements Inspire Users to go Deep

You must create an initial appeal in design and usability for your website’s homepage. That means each design feature is well developed with the specific purpose in order to persuade and inspire the users to go deeper into your site and to find out more, and finally, become a customer of your service or product. It takes some typical skills, insight into user behaviors, as well as experience to achieve this purpose. You should leave nothing to chance, your web design should naturally lead users to the place you want and need them to go.

web design

  1. Visual Elements Placed to Focus the Attention of Users

The visual elements that are exactly placed play a very important role in successful web design. Good design features can create an open and inviting path to conversions. You should use the design elements which are explicit or very subtle, such as arrows. These design elements play the role as cues which focus the attention of visitors exactly where you need it to go. You should give the visitors’ eyes only one design element which can make them focus on and also carefully position calls to action – these are the critical factors which must be planned and executed carefully in order to get high numbers of conversions from users.

  1. Emphasis on What Matters Most

The essence of your presentation has to clearly show that your business or company is the place to offer a specific service or to solve a specific problem. The balance between copy and images are just only one part of this process. Emphasis must be placed right upon what your customers want most to appeal to the target audience. It is necessary to well understand what your customers are looking for, and which questions they are asking. When these needs are clearly identified, you can start to work with these concepts to create a presentation which emphasizes them with design, text, and color.