Principles of Effective Web Design


Effective web design includes much more than the aesthetical appearance. There are some principles of effective web design which are the most important elements in creating a website which can be effective.

  1. Aesthetical Appealing

Your specific market segment is your target customer or client. The design of your site should appeal to that target. Research into customers’ habits can reveal the type of colors, image, and the other features of design which are appealing to the customers you want to approach. Each customer has his/her own likes and dislikes, and research into customers’ likes and dislikes are necessary. A high number of visitors is useless if they will not eventually buy your products/service.

  1. Simplicity Rules

Many websites are over-designed, which means that there are too many elements on each page. In web design, simplicity is one of the most important rules. A fresh and clean design makes the site become easier to navigate and the aesthetics become more appealing. It is unnecessary to load a site with the design features which don’t serve any purpose. You have to clearly determine the purpose of your website. Keep your web design simple so that your users and clients can find their way easily and naturally.

  1. Innovative, Not Distracting

An impressive design must involve creativity and natural talent. All professional designers understand how to use the whitespace (or negative space). Whitespace is the page’s empty area, found between images, text, and the other graphic elements. An innovative whitespace use creates a more appealing design but less distracting. This helps you guide the visitors to your website as you want. For example, Google and Apple have simple but unforgettable logos. Simple design surrounded by negative space makes a website become more effective. There is a fact that cheap and low-quality products usually have a noisy and ad-oriented designed website and the visitors often automatically consider a distracting website to promote a low-quality product.