Ten Tips for Designing Visual Content


Following the principles of good design is crucial for whatever type of visual content that you are creating. From color and typography to proportion and data design, simple tweaks can improve your work drastically. Here are ten simple design tips to keep in mind if you are ready to elevate your visual content.

1. Color

Make sure to use less than six colors in a single layout. You should use color sparingly in order to highlight important information.

2. Typography

All fonts you use should be legible and appropriate for the communication style. Another tip is to find out the way how to choose the right typography for your brand.

3. Layout

You should present your content in a way that can guide readers through in a logical hierarchy. You can maintain consistency by aligning the elements in a layout with each other.

4. Callouts

Use callouts sparingly in order to highlight only key information.

5. Space

Keep significant negative space. If there is too much information in a layout, messaging will become cluttered and incoherent.

6. Illustration

Illustration should well match tone and subject matter. Only include illustration if it enhances the content.

7. Iconography

You should use the icons that are simple, universal, and easy to understand. Make sure that they’re meant to enhance comprehension, not distract.

8. Data

Don’t overwhelm the readers with too many graphs of single data points as one combined will suffice. Learn how to design the most common charts and graphs.

9. Proportion

Readers’ eyes can be deceiving; so make sure that all items are appropriately sized in data visualizations in order not to skew data.

10. Simplicity

Avoid unnecessary design like 3D charts, extraneous elements, or ornamental illustration. Also remember that minimal design can be effective, too, even if you have a strong story. For more inspiration, consider these beautiful examples of minimal infographic design.