Essential Elements of a Good Website

Web design is a process that involves planning, creating, and maintaining a website. The role played by web designers is often overlooked by most people. Use of all manner of conversion-boosting tactics rarely pays off on a site that looks shoddy. Web design is not just something that a designer does; it is a vital tenet of online marketing for conversions.

Some elements should feature to come up with a visually appealing and responsive website. Here are some essential elements that define a good website.


Most websites today have either a square or rectangular shape, which is okay. Ideally, the essence of having a shape is to create an enclosed boundary within which the content on your site lies. The shape chosen does not have to be rectangular or square, the designer has the liberty to pick any geometric or abstract shape provided it fits into the design.


Direction refers to a design concept meant to guide the actions of the visitor. As such, a good website design directs how the visitor’s eyes move from one corner to another intuitively. Designers have a way of achieving this and often make one follow a specific order or hierarchy.


The texture of a website provides the website with a feeling of a surface beneath. When it comes to texture, most sites have a natural and artificial texture. The essence of adding a texture is to make the website more appealing.


Another fundamental element of a good website is the colour. Ideally, the colour combinations chosen should be informed by the niche or offerings of the website. The colours are meant to enhance the appeal of the site, which explains why they are used during the later stages of designing.

The design is fundamentally about your product and how well it works. Getting everything about the elements highlighted here goes a long way in improving the website’s results and your bottom line.