What is the potential of Visual Design?

Visual Design is a familiar concept in the design industry, especially in advertising design and web design. So, what is Visual Design, and its characteristics and principles? What is the potential of Visual Design?

Let’s find out in the following article!

I. What is visual design?

1. Visual Design concept

Visual design is a type of design that focuses on user experience and product interoperability with the viewer. “Visual design” is rarely mentioned in everyday life, so it may be a bit strange for some people. However, this is an increasingly popular term in the design world, used in website-application design, interface, etc. so that it looks attractive and appealing to visitors.

2. Characteristics of visual design

To stimulate curiosity, excitement, attract interested viewers and have a more memorable experience, Visual Design should pay attention to factors such as:

  • Consistency and synchronization
  • Gestalt Principle (collection of psychological principles explaining how the human brain receives a certain image)
  • Space
  • Color
  • The hierarchy
  • Contrast
  • Ratio

The mission of Visual Design is to bring aesthetics to the interface to help users have a new and unique experience through images, illustrations, color fonts, layouts, and effects.

A Visual Design product is considered successful when it both ensures aesthetics and attractive experience, while ensuring the content – the function of the page. Thereby can build trust and interest of the viewer with the website / product. The visual design field always contains a lot of problems for designers to note, from the difference in cultural interpretation of red, the correct use of white space.

II. The potential of Visual Design?

1. What is the job of Visual Designer?

Referring to Visual Designer, it is impossible not to mention two adjacent concepts: Graphics Designer and UI Designer.

About Graphics Designer:

Graphic designers must know the fundamentals of design: things like color theory and typography. They also need to know how to build brand assets (such as logos) and make sure they match all designs for the brand.

About UI Designer

UI designers are responsible for the “look” of websites, apps or other products. They build websites, web applications, web layouts in general and need strong wire framing skills in their design toolkit. They need to be familiar with HTML and CSS to understand how their design will work on actual websites, applications and products, and for that reason, it helps a lot if they have the least. A basic understanding of JavaScript.

Like graphic designers, they also need to master common design fundamentals like color theory and typography.

About Visual Designer

Visual designers perform many different tasks daily. It’s a combination of what graphic designers and UI designers do, but with a whole host of other skills. They must understand user experience, user interface and web design. But, they don’t need to know how to code (although for most jobs today, it would be a big plus if you have at least basic coding skills).

Visual designers rarely work on print products, but they need a deep understanding of graphic design, identity design and branding. They also need to have special communication and visual communication skills.

They mainly work with web layouts and products, including things like logos, statistics, logos and presentations.

Finally, visual designers need to know how UI developers work and the language they use. Although visual designers don’t need to know how to code, at least they need to know how to communicate with code makers and how to create code-able designs later.

2. Development potential of Visual Design

  • Average salary of designers (Europe):
  • Graphics Designer: $ 40,666/year
  • UI Designer: $ 67,678/year

Visual Designer: $ 87,000/year This is really a talking number. Compared to Graphic Designer, Visual Designer has a much higher average income, so the current trend of graphic designers often learn more UI-UX design skills to increase their competitiveness. In fact, every brand today has a website-app presence, sometimes their appearance on online platforms is even stronger than on print media.

The conclusion is that knowing how to design the web gives you a much stronger position in the job market.

If you’re more interested in coding and engineering, then UI design can be a great option. Some UI designers can at least code some common coding (though not all of them do).

Visual design is great for those who want a better design career, with little or no coding. The visual designers will be in charge of everything from branding to website design and web applications.